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I am content artist. Main difference between head of content and content artist is in the  idea of matter. For head of content all begins with target audience. For artists all begin with belief in idea. When I find that unstoppable impulse or it finds me, I make content strategy and conception, lead project, write texts, make content visual conception, engage ravishing collaborations and then let it all out to the world to absorbe it. Sometimes I find idea in the target audience and process is not so predictable or complete mess up but like in art it self, when it come to the end, result always is magnificent.

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